About Fork & Strategy

Meet Rob Howell – Your Restaurant Success Partner

With over 30 years in the restaurant industry, I know what it takes to turn a culinary vision into a thriving business. I’m Rob Howell, founder of Fork & Strategy, and my passion is helping restaurant owners and entrepreneurs create, launch, and optimize their concepts with confidence.

From launching 10 unique restaurant concepts to guiding countless clients through menu and kitchen development, I’ve seen firsthand the challenges and opportunities this industry offers. My approach is hands-on, practical, and always tailored to your unique goals—whether you’re opening your very first spot or looking to level up an established business.

Why Fork & Strategy?

• Deep industry experience across all types of cuisine

• Proven track record of successful restaurant launches

• Practical, actionable advice—no cookie-cutter solutions

• Trusted by industry peers and clients alike

I believe in building real partnerships with my clients. My mission is to help you avoid common pitfalls, maximize your strengths, and achieve lasting success in the restaurant world.

Let’s work together to bring your culinary vision to life—and make your restaurant a standout success.